Thursday, January 10, 2013

Newspapers seem to be good for ads, if you can keep people paying...

Here is a rather hilarious video, that is reminiscent of the this attention experiment...


Keep in mind that the video does say that it was done on behalf of Newspaperswork. So, there should be a grain of salt served up with it.

Newspapers are interesting, in that it seems that they offer a better deal for advertisers than readers. Advertisers get great focus on their product, or at the very least, the words that the ads surround.

Readers on the other hand, have to pay for the distraction. With the newspaper taking in money from both ends, provided that they are a low cost operator (at least, thus far in history).

It would be interesting to see if this experiment were cross referenced with iPads and to see what the people did notice. I would also think it would be interesting to spread this out across demographics, even if only on the intelligence (and personality) spectrum. These advertisers are likely able to focus quite well, and have brains that likely want to read a newspaper, which may not hold true for all.

I for one never read a newspaper, as I find it a lot less efficient (and expensive) than the internet... Plus, there is all the fluff in papers...

No comments: