Wednesday, May 23, 2012

That Last Little Bit Of Ketchup.

That's right, there is a new coating that will let you get all the ketchup out of a glass bottle...

One has to wonder what this will do to Heinz and other food producers. Will it make them sell fewer units of product because people will use more of the product they generally throw away? Will it cause some companies to gain a little bit of market share by having an advantage over others (that will soon be replicated by everyone else)? OR, will no body use it it all, because it would be too cost prohibitive to be worth adding into the production process.


"Condiments may sound like a narrow focus for a group of MIT engineers, but not when you consider the impact it could have on food waste and the packaging industry. 'It's funny: Everyone is always like, "Why bottles? What's the big deal?" But then you tell them the market for bottles—just the sauces alone is a $17 billion market,' [MIT PhD candidate Dave Smith] says. 'And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year.'"

Disclosure/Disclaimer: I have no financial position or interest in or against, in any regard, to any of the entities mentioned. This is not advice of any kind and is solely my own opinion. Always do a ton of your own research before contemplating doing anything that I say, do, write, or so much as think about.

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