Steak 'n Shake has a new store in NYC, right next to the Ed Sullivan Theater, which is also home to The Late Show with David Letterman.
To fully appreciate the magnitude of this, one might want to read this book Selling Steakburgers: The Growth of a Corporate Culture. In it, you learn a lot about the history of Steak 'n Shake and it's die hard fans... Through other sources, such as the article I posted, you will learn that Indianapolis native, David Letterman also loves the chain (and does sketches on the show in reference to Indiana based events and things). You think that this might give them a hint of free advertising by Letterman mentioning them on the show? After all, Rupert has probably been buoyed by Letterman for sometime.
How do you think that this will bode for Steak 'n Shake, given their previously stated plans to have over 1,000 franchised units in the coming years? When you couple that with the fact that they sell a burger AND fries for a paltry $4 bucks, even in NYC, I am guessing that it will go quite well.
Somehow, I doubt that happened totally by chance when Sardar Biglari and company were looking at opening the store.
If you want employment as a traffic counter for the unit, you might want to start with this:
Disclosure/Disclaimer: I own no financial instruments in regard to any of the companies mentioned. Always do a ton of your own research before contemplating anything that I say, do, write, or so much as think about. If you buy any of the things that I link to, I will get a small commission, but, it doesn't raise the price you pay by a single cent.