I have no idea what the property is worth. In fact, I haven't the slightest clue. But, I do know one thing, watching what will unfold will be educational from an investment perspective.
Here is a video to give you an idea about "The Running":
It's almost as crazy as people letting their animal spirits run free over $2 dollar waffle makers...
Disclaimer/Disclosure: I am long Syms. This is not advice of any kind. I reserve the right to change my position(s) at any time. Always do a ton of your own research in regard to anything that I say, do, write, or so much as even think about.