Saturday, January 30, 2010

Another reason why Coke is part of a consumer driven duopoly.



For what I am guessing is under 10K in marketing expenses, Coca-Cola presently has a viral YouTube video with over 1.2 million! Not only that, but they also provided a ton of young college kids with something that they will remember for the rest of their lives.

Genius. Sheer Genius.

Disclosure: I own no shares of Coke, though, SNS (which I am long) does serve their products. Coca-Cola Classic is my drink of choice. This is not investment advice. ;)

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